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A Brooklyn-based fragrance house located in the Brooklyn Navy Yard, dedicated to crafting transportive perfumes inspired by music, myth, and everyday moments. Founded in 2009, the brand has become known for its distinctly original fragrances, candles, and aromatic creations. They are currently seeking a Social Media Manager. Salary range: $90,000–$100,000.
 

**********Must have 5–7 years of professional experience in social media.************


Role & Responsibilities

As the brand enters a new phase of growth, social media is becoming its most influential channel for world-building — transforming olfactory storytelling into a visual and cultural language that resonates across global audiences.

The Social Media Manager will lead and elevate the brand’s presence across all platforms, blending creative direction, editorial storytelling, and real-time cultural awareness. This role is both strategic and hands-on: shaping how the brand expresses itself across channels while overseeing daily execution, content creation, and community engagement.

Social Strategy & Planning


• Develop and execute the company's social media strategy across platforms (Instagram, TikTok, YouTube, and emerging channels).
• Define content pillars, tone of voice, posting cadence, and engagement goals in partnership with the Head of Marketing.
• Translate brand campaigns, launches, and creative direction into cohesive, platform-native social storytelling.
• Maintain a unified calendar aligned with influencer, PR, and retail initiatives.
Content Creation & Direction
• Lead content ideation and oversee creation — from storytelling briefs to copywriting and visual direction.
• Manage external creatives (freelancers, photographers, editors) to deliver high-quality social assets.
• Experiment with native formats and real-time moments that extend brand reach and express cultural relevance.
• Ensure brand consistency and visual excellence across all social channels.
Community Management & Engagement
• Serve as the voice of the company's online — engaging with followers, creators, and retail partners.
• Maintain timely, thoughtful responses and cultivate authentic community relationships.
• Identify and collaborate with loyal fans and micro-creators to extend brand storytelling organically.
• Monitor sentiment and surface community insights to inform future strategy.
Analytics & Optimization
• Track social KPIs (reach, engagement, follower growth, content performance) and report actionable insights.
• Benchmark competitors and category leaders to identify white-space opportunities.
• Collaborate with the Head of Marketing and Influencer & Advocacy lead to evaluate earned and paid performance across channels.
• Continuously test, learn, and refine tactics to drive awareness and engagement.
Cross-Functional Collaboration
• Partner with the Senior Manager, Influencer & Advocacy to ensure content and creator programs reinforce each other.
• Collaborate with Creative, Retail, and Operations on launches, retail moments, and events.
• Align with LEDE PR and internal teams to ensure consistent storytelling across earned and owned media.
• Contribute to broader brand initiatives, bringing social insight and creative input into cross-functional planning.

Professional Qualifications


• 5–7 years of experience in social media strategy, brand content, or digital storytelling within beauty, lifestyle, or luxury consumer brands.
• Demonstrated ability to build and manage social platforms that drive engagement, awareness, and brand affinity.
• Strong editorial instincts and copywriting ability — able to write with tone, wit, and nuance.
• Deep understanding of social platforms, cultural trends, and creator-driven content ecosystems.
• Experience managing creative production processes and briefing agencies or freelancers.
• Skilled at reading analytics and translating performance data into actionable insights.
• Experience balancing creative ambition with structure and consistency in execution.
• High visual literacy and appreciation for design, aesthetics, and craft.
• Track record of thriving in fast-paced, founder-led environments with a high bar for creative quality.
 
Personal Characteristics


• Creative storyteller who sees the world through an artistic and editorial lens.
• Hands-on and proactive, comfortable taking ideas from concept to execution.
• Culturally attuned with a strong sense of what drives conversation and community.
• Organized multitasker with excellent follow-through and attention to detail.
• Collaborative and communicative, thriving in small, creative, cross-functional teams.
• Data-aware but instinct-driven — understands that brand-building requires both art and analysis.
• Resilient and adaptable, energized by experimentation and change.
• Embodies the company's ethos: imaginative, independent, and creatively fearless.