Retention Marketing Specialist (Email)

Summary:

We are looking for an Engagement & Retention Email Marketing Specialist to join our Lifecycle Marketing Team. This role focuses on planning, executing, and optimizing customer engagement campaigns across multiple channels, including email, push notifications, SMS, and in-app messaging.

You will own campaigns end-to-end, from strategy and execution to testing, performance analysis, and continuous optimization, working closely with cross-functional teams to deliver timely, relevant, and customer-centric communications. The ideal candidate is data-driven, detail-oriented, and passionate about improving the customer experience through thoughtful lifecycle marketing initiatives.

If you’re excited about building impactful engagement and retention strategies and driving measurable results, we’d love to hear from you.

Job Responsibility:

• Plan and execute strategic email, push, SMS, and in-app channels marketing campaigns, driving revenue growth and customer engagement. This includes conceptualizing campaigns, managing scheduling, writing compelling copy, and making HTML edits to support product launches, promotions, and cross-sell/up-sell initiatives.
• Own performance tracking and reporting for all lifecycle channels.
• Execute segmentation-based campaigns across lifecycle channels, customizing content, product selection, and offers by language site, customer segment, and category affinity.
• Design and execute A/B and multivariate tests to optimize subject lines, creative content, cadence, segmentation, and timing, providing actionable insights to enhance campaign performance.
• Collaborate closely with cross-functional teams, including operations and design, to ensure smooth project launches and the ongoing optimization and enhancement of campaigns.
• Assit in managing marketing automation processes to ensure accuracy and optimize effectiveness.
• Other related projects as assigned.

Qualification and Requirement:

• Bilingual in English & Mandarin.
• Bachelor’s degree in Business, Marketing, Communications, or related field.
• 1+ year experience in developing lifecycle marketing programs (email, push, SMS, in-app, site, etc.; experience with enterprise-grade ESP preferred).
• Strong attention to detail and ability to maintain high-quality standards in both content and execution.
• Excellent copywriting skills, with experience crafting engaging and persuasive content across multiple platforms (e.g., social media, blogs, product descriptions).
• Visual/Design sensibility to support communication and guide the customer journey through campaign assets.
• Experience with segmentation, targeting, automation, and A/B testing.
• Knowledge of customer conversion, re-engagement, and retention strategies.
• Proficiency with analytics tools (e.g., Google Analytics, Tableau, GTM).
• Ability to execute a vision through consensus, negotiation, and data-driven persuasion
• Strong Excel skills; SQL and HTML proficiency preferred.
• Keen awareness of social media trends and major e-commerce platforms, staying up-to-date with trends that impact marketing strategies and customer engagement.
• Strong interest in marketing across categories such as food, beauty, and home, with a passion for creating impactful campaigns in these verticals.
• Positive attitude and flexibility to adapt to evolving business needs, with a proactive approach to problem-solving in a fast-paced environment.
• Customer-first mindset when approaching projects.