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PR & Communications Coordinator

1-800-flowers.com
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PR & Communications Coordinator

About the Role
The PR & Communications Coordinator will support consumer and corporate communications across the 1-800-Flowers.com enterprise, with a focus on 1-800-Flowers.com, Harry & David, and Personalization Mall. This role is integral to a lean, fast-moving communications team and requires someone who is equally comfortable pitching a lifestyle editor, managing influencer seeding, and supporting community engagement initiatives that bring our brands to life beyond the inbox.

Responsibilities

Media Relations

  • Support consumer PR efforts across the 1-800-Flowers.com enterprise, with dedicated focus on both the 1-800-Flowers.com and Harry & David brand voices and audiences 
  • Cultivate and maintain strong relationships with media contacts and influencers, including editors, journalists, producers, Substack writers, YouTubers, and food/lifestyle content creators 
  • Proactively pitch stories, news briefs, and culturally relevant content to secure media coverage across consumer, food, gifting, and lifestyle verticals 
  • Identify cultural moments and trending ideas for timely pitches across both brands — including food, harvest, and artisan gifting narratives aligned to Harry & David's positioning 
  • Create, maintain, and update media lists using Muck Rack 
  • Support team LinkedIn presence as needed 

Press & Content Creation

  • Lead on building and maintaining media press sites/look books for key holidays and everyday gifting across brands (Squarespace platform; creative team support provided): 1800flowerslookbook.com   
  • Develop Harry & David-specific press assets, seasonal lookbooks, and product storytelling materials that reflect the brand's premium, Pacific Northwest heritage 
  • Collaborate with internal teams to gather information, data insights, and visual assets for content creation 
  • Craft pitches, press releases, and LinkedIn posts for consumer and corporate announcements across all brands 
  • Build and optimize press lookbooks for Pinterest, supporting trend narratives including Flower of the Year and Harry & David seasonal gifting stories 
  • Draft and post news briefs and press releases to PR Newswire; maintain updates to corporate news site 

Community Engagement

  • Support community engagement programming that extends brand presence into local and national communities — including partnerships with nonprofit organizations, cause-related campaigns, and community gifting initiatives 
  • Help identify and support opportunities for both 1-800-Flowers.com and Harry & David to show up authentically in community contexts (local events, food bank partnerships, culinary community programs, etc.) 
  • Assist in developing and tracking community engagement initiatives, including coordination with internal stakeholders and external partners 
  • Support execution of brand activations, local market events, and community-facing moments that align with enterprise values and brand positioning 
  • Help document and report on community programs for internal recaps and potential earned media coverage 

Reporting & Analysis

  • Use Muck Rack, Cision, Google, and AI platforms (ChatGPT, Claude, Gamma) to monitor media coverage and conduct daily news sweeps 
  • Prepare weekly media reports assessing the effectiveness of PR efforts across brands 
  • Prepare regular coverage reports — including slides/presentations and recap emails — for key holidays and campaigns to evaluate impact of PR activities 

Media Sample Ordering & Sample Closet

  • Place orders for media product samples across brands (including Harry & David food, gift, and specialty items), ensuring accuracy and timeliness 
  • Track orders to ensure on-time delivery as promised 
  • Respond promptly to sample requests and inquiries 
  • Build and maintain a media sample closet in the Jericho office; a New York City location is ideal for media access 
  • Spearhead and organize a product seeding program and database of top-tier media contacts and influencers for key holidays — Valentine’s Day, Mother’s Day, Holiday, and harvest/fall gifting (a key moment for Harry & David) 
  • Occasionally be on-site at the Long Island City facility to oversee floral arrangement design and seeding deliveries 
  • Meet, deliver, and style product for national shows and top markets (New York) as needed 

Additional Support

  • Set up new vendors; submit and process invoices 
  • Manage team media subscriptions 

What We’re Looking For

  • 1–3 years of experience in PR, communications, or a related field (agency or in-house) 
  • Strong writing skills — from punchy pitches to polished press releases 
  • Genuine interest in gifting, food culture, lifestyle, and brand storytelling 
  • Comfortable working in a fast-paced environment with multiple brand voices 
  • Proficient (or eager to learn) Muck Rack, Cision, Squarespace, PR Newswire, and AI tools 
  • Highly organized with strong attention to detail and follow-through 
  • A team player who is also self-directed and proactive 
  • New York area-based or able to work from our Jericho, NY office regularly; travel to Medford, OR