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Social Media Intern

American Dream
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Key Objective(s)

The main purpose of the Social Media Intern is:

  • Craft compelling and on-brand content for social media that will resonate with our target audience and enhance storytelling across all platforms.

 

RESPONSIBILITIES

 

  • Collaborate with the social media team to conceptualize, shoot, and edit engaging TikTok/IG videos, etc.
  • Stay updated with the latest TikTok trends and challenges, and creatively incorporate them into our content strategy to increase visibility and engagement.
  • Caption Writing and Posting:
  • Craft compelling and on-brand captions for social media that will resonate with our target audience and enhance the storytelling of each video.
  • Schedule and publish posts at optimal times to maximize reach and engagement.
  • Monitor comments and interact with viewers in a positive and professional manner.
  • Help manage incoming inquiries and messages from partners, collaborators, and participants.
  • Learn the basics of creating and executing marketing strategies for American Dream
  • Assist in the development of 360 marketing strategies, including social media, newsletters, media relations, SEO, and award submissions.
  • Create and update content for the social media content library.
  • Partner with members across the organization on targeted marketing strategies
  • Research events, market trends, opportunities for media pitching and more
  • Assist with a variety of Marketing- and team-related assignments and tasks as necessary.
  • Attend events on property and capture live coverage to be posted on social media

 

DESIRED QUALIFICATIONS

  • Enrolled as a student earning a Bachelor’s degree in Marketing or other related programs
  • Available to work flexible hours at nights and on weekends.
  • Self-motivation, good organizational skills, detail-orientation, ability to prioritize, multi-task and meet deadlines in a fast-paced environment
  • Passionate about social media, particularly Twitter and Instagram
  • You are always up to date on the latest social media trends, news, and even memes
  • Strong writing abilities: able to write clear and persuasive copy, quickly
  • Ability to work with a team to meet group objectives