Marketing Coordinator

Introduction:

INTER_ is looking for a dynamic Marketing Coordinator to join our team and contribute to our marketing efforts across various channels. The Marketing Coordinator will support the marketing team by managing our social media accounts and online listings, conducting influencer outreach, capturing photos and videos of our space, creating engaging visual and written content, managing website updates, and handling various other marketing tasks. This role requires a versatile individual with skills in but not limited to: graphic design, photo and video editing, copywriting, research, website maintenance, public relations, brand development, and review management.
 

Key Responsibilities:

• Social Media Management:
  • Develop and implement social media strategies to increase brand awareness and engagement.
  • Build and manage social media content calendar.
  • Create, schedule, and post content across all social media platforms (e.g., Instagram, Tiktok, Facebook, Threads, LinkedIn).
  • Monitor social media accounts, respond to comments and messages, and engage with the online community.
• Influencer Outreach and Management:
  • Identify and reach out to potential influencers and brand ambassadors.
  • Manage relationships with influencers, coordinate campaigns, and track performance metrics.
  • Develop and manage the influencer marketing budget with the Director of Marketing, ensuring efficient allocation of resources.
  • Track expenditures and ROI to maximize the impact of investments.
• Graphic Design:
  • Design eye-catching graphics for social media, website, email campaigns, print collateral and other marketing materials.
  • Ensure all designs adhere to brand guidelines and maintain a consistent visual identity.
• Photo and Video Editing:
  • Capture, edit, and produce high-quality photos and videos for marketing purposes.
  • Create compelling video content for social media, website, and other digital platforms.
• Copywriting:
  • Write engaging and persuasive copy for social media posts, blogs, newsletters, press releases and other marketing collateral.
  • Proofread and edit content to ensure clarity, accuracy, and adherence to brand voice.
• Research:
  • Conduct market research to identify trends, competitive analysis, and customer insights.
  • Provide actionable recommendations based on research findings to enhance marketing strategies.
• Website Maintenance:
  • Update and maintain website content, ensuring it is current, accurate, and optimized for SEO.
  • Work with the web development team to implement design and functionality improvements.
• Public Relations:
  • Assist in developing and executing PR strategies to enhance brand reputation.
  • Write and distribute press releases, and maintain media contact lists.
  • Maintain the website's press page to ensure new articles are published.
• Brand Development:
  • Support the development and execution of brand strategies to strengthen market presence.
  • Ensure consistent application of brand guidelines across all marketing channels.
• Review Management:
  • Monitor and collaborate with the customer service team to respond to customer reviews on various platforms (e.g., Google, TripAdvisor, Yelp, social media).
  • Implement strategies to encourage positive reviews and manage negative feedback constructively.
• Additional Responsibilities:
  • Collaborate with the marketing team on campaign planning and execution.
  • Assist with event planning and coordination.
  • Track and report on key marketing metrics and KPIs.
     

Qualifications:

• Bachelor’s degree in Marketing, Communications, Graphic Design, or related field.
• 2+ years of experience in a marketing role, with a strong emphasis on social media management and content creation.
• Proficiency in graphic design software (e.g., Adobe Creative Suite) and video editing tools.
• Excellent communication, writing, and presentation skills.
• Strong understanding of digital marketing, SEO, and social media best practices.
• Excellent analytical, organizational, and time management skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Creative thinker with strong problem-solving skills.
• Excellent interpersonal and communication skills.

About Us:                                                                        

INTER_ is an intermersive art experience that redefines the boundaries of creativity, technology, and entertainment. Located in SoHo, NYC, guests are invited to immerse themselves in a labyrinth of otherworldly environments, featuring two floors of tech-enabled, interactive art. Here, guests can escape the chaos of the city, be fully present, curious, and most importantly – have fun! At INTER_, the opportunities are endless to connect with the beauty, laughter, and power that lies within each of us. www.interiam.co

Location: Mondays - Thursdays in office in SoHo, NY with remote flexibility on Fridays. 

INTER_ is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.