Marketing Associate

Job Title: Marketing Associate

Location: New Jersey/New York

Company: Namkeen

Who are we?
 

At Namkeen, we're not just a restaurant – we’re a food revolution! What are we known for? Nashville hot chicken and waffles with a Pakistani twist. Our menu is a symphony of spices, catering to seasoned hot chicken connoisseurs and introducing newcomers to a world of taste sensations. With an unwavering commitment to quality and a passion for Pakistani flavors, we've embarked on a mission to redefine the Nashville hot chicken experience on the east coast.
 

Who are we looking for?

Are you a marketing whiz with a passion for branding? Do you excel at crafting compelling campaigns and driving brand engagement? If you’re dedicated to delivering unforgettable experiences and have a talent for building vibrant online and offline communities, Namkeen wants you to be our Marketing Associate. As a Marketing Associate, you will play a key role in executing and optimizing our marketing strategies to enhance brand presence, drive customer acquisition, and increase retention. With a strong emphasis on data analytics and data-driven strategy, you'll ensure our marketing efforts are as effective and impactful as possible. 
 

Please note this is a part-time hybrid role and will require in person meetings 1-2 days a week in NJ/NY. We’re looking for someone to dedicate at least 15-20 hours per week.
 

Key Responsibilities:
 

Social Media Management:

Manage and grow Namkeen's social media presence across various platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).

Develop and implement social media strategies to increase brand awareness and engagement.

Create and curate compelling content, including text, images, and videos, to drive audience interaction.
 

Paid Social Channels:

Plan, create, and manage paid social media campaigns.

Develop targeted ad strategies and manage budgets to maximize ROI.

Monitor and analyze campaign performance, making data-driven adjustments as needed.
 

Customer Journey & Retention:

Map out and analyze the customer journey to identify key touchpoints and opportunities for improvement.

Develop and execute strategies to increase customer retention and loyalty.

Manage loyalty programs to reward and engage our most valued customers.
 

Campaign Analytics:

Own and execute campaign analytics to measure performance and identify insights.

Generate reports and present findings to the marketing team and other stakeholders.

Use analytics to inform future marketing strategies and initiatives.
 

Growth Marketing Initiatives:

Assist in various growth marketing initiatives, including paid advertising, affiliate marketing, and influencer partnerships.

Collaborate with team members to brainstorm and implement innovative strategies to grow the top of the funnel.

 Content Creation:

Contribute to the creation of engaging and high-quality content for various marketing channels.

Collaborate with designers, writers, and other team members to produce cohesive and impactful marketing materials.
 

Search Engine Marketing (SEM):

Plan, execute, and optimize SEM campaigns to drive traffic and conversions.

Conduct keyword research and competitive analysis to inform SEM strategies.

A/B Testing:

Conduct A/B tests on different platforms to identify opportunities for campaign performance improvement.

Analyze test results and implement findings to optimize marketing efforts.

Qualifications:

Bachelor's degree in Marketing, Business, or a related field

Experience in social media management and digital marketing

Understanding of paid social media channels, targeting, and budget management

Experience with customer journey mapping, retention strategies, and loyalty programs

Proficient in campaign analytics and reporting

Familiarity with SEM and A/B testing methodologies

Excellent content creation skills, including writing, design, and multimedia

Creativity and storytelling ability to craft engaging and impactful content

Strong organizational and project management skills

Ability to work collaboratively in a fast-paced environment

Excellent communication and interpersonal skills

Benefits:

Competitive salary and benefits package

An impactful role offering genuine influence and contribution opportunities.

Opportunities for professional growth and development

Collaborative and inclusive work environment

Flexible work arrangements

Hybrid role

Namkeen is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Join us at Namkeen and be a part of a dynamic team that is shaping the future of our brand!