Digital Strategy Associate

Markacy is seeking a Digital Strategy Associate to join our growing team in NYC. 

Reporting directly to our leadership team, this role will work across a variety of high growth consumer brand clients to implement and manage omnichannel paid media and digital strategies aimed at scaling client revenue, new customer acquisition and performance.

Markacy leverages a finance-based marketing methodology and analytics that helps brands strategically optimize their marketing cost structure by rationalizing media and marketing spend with measurement approaches and analytics.

The Digital Strategy Associate will be responsible for supporting strategic client initiatives across paid media, website strategy, email/SMS marketing and SEO. This candidate will work closely with other associates and more experienced team members to spearhead key project deliverables and outcomes. 

Week to week focus areas will include managing Meta, Google and other platforms, reviewing data and analytics and deriving key business insights. The role will also require establishing product plans and status reports, coming up with new strategic ideas for clients, and building strong relationships with internal and client stakeholders to produce high quality work products. 

What We Are Looking For:

• A hard worker and someone that goes above and beyond to meet client and organization needs.
• Self-motivated and independent thinker.
• Ability to engage in unstructured problem solving and framing complex problems into tactical solutions.
• Ability to learn and research information for client initiatives or to create team capacity to ensure the best work product possible.
• Works well in teams and is willing to take on more work-load to help a teammate or to meet a tight client deadline.
• Strong ability to meet or exceed client and internal deadlines.
• Strong ability to be client facing and lead discussions around marketing performance and strategy.
• Ability to learn Meta and Google advertising platforms.
• Ability to learn CRM (Email/SMS) strategy for consumer brands including automation flows, campaigns, segmentation, testing and customer data and analysis.
• Ability to learn digital analytics including Google Analytics 4 and platform data to create insights.
• Willingness to learn new platforms and tools.
• Strong ability to manage-up in the organization to maximize value.
• Strong project management skills and personal organization habits.
• Use quantitative and qualitative analysis to draw conclusions about marketing campaigns to provide insights, recommendations, and areas of opportunity.
• Ability to create PowerPoint presentations and excel models that synthesize data, performance and trends for clients.
• Take notes, own project management and help create capacity across the organization.

Requirements:

• Bachelor Degree.
• Available For A Full-Time Position
• Must Live In Or Near Manhattan And Be Able To Be In Office 2 Days A Week.

Benefits:

• Remote 3 days, and in office 2 (NYC Office Location - Soho).
• Competitive compensation, benefits and significant upside potential.
• Opportunity to work for a high-growth marketing agency working with top consumer brands.